Case: Marketing Mix Marvel: Kishan Chaat Bhandaar (IIMR-C25-08/2024)

Anand, Arpan; Kumar, Ashwani; Singhal, Ekta; Tewary, Tavishi

dc.contributor.author	Anand, Arpan
dc.contributor.author	Kumar, Ashwani
dc.contributor.author	Singhal, Ekta
dc.contributor.author	Tewary, Tavishi
dc.date.accessioned	2025-07-25T09:45:32Z
dc.date.available	2025-07-25T09:45:32Z
dc.date.issued	2024-08-21
dc.identifier.uri	http://dspace.iimrohtak.ac.in:8080/xmlui/handle/123456789/86
dc.description.abstract	The Kishan Chaat Bhandaar is a street food venture located in the bustling market of Delhi, India. The food stall is a perennial favorite among locals, particularly weekends, when lines often stretch down the street. The case focuses on the venture’s interesting product and service strategy.	en_US
dc.language.iso	eng	en_US
dc.publisher	IIM Rohtak	en_US
dc.source	IIM Rohtak	en_US
dc.subject	FMCG, Indian Food Industry, Indian street food Industry, Food services business, Marketing	en_US
dc.title	Case: Marketing Mix Marvel: Kishan Chaat Bhandaar (IIMR-C25-08/2024)	en_US
dc.type	Text	en_US
dc.rights.accessRights	Authorized	en_US
lrmi.typicalAgeRange	18+
lrmi.interactivityType	active
lrmi.learningResourceType	Cases
lrmi.useRightsUrl	www.immrohtak.ac.in
lrmi.isBasedOnUrl	www.immrohtak.ac.in
lrmi.educationalRole	Student
lrmi.educationalRole	Teacher
lrmi.educationalAlignment.pedagogicObjective	Case based teaching	en_US
lrmi.educationalUse	assessment
lrmi.educationalUse	assignment
lrmi.educationalUse	classroom