Case: Zepto - Creating Customer Value Through Online Grocery Delivery Service: A Case Study (IIMR-C29-10/2024)

Ganapathy, Venkatesh; Gupta, Chithambar; Mishra, Pratika

dc.contributor.author	Ganapathy, Venkatesh
dc.contributor.author	Gupta, Chithambar
dc.contributor.author	Mishra, Pratika
dc.date.accessioned	2024-11-05T10:54:12Z
dc.date.available	2024-11-05T10:54:12Z
dc.date.issued	2024-10-10
dc.identifier.uri	http://dspace.iimrohtak.ac.in:8080/xmlui/handle/123456789/79
dc.description.abstract	The consumables market in India is expected to reach US $1 trillion by 2025. As per the World Economic Forum, e-commerce will exceed $ 5 trillion by 2030. In 2020, the online grocery market value in India was $ 2.9 billion. It is expected that this market will grow from $ 4.54 billion in 2022 to $76.76 billion by 2032 at a CAGR of 32.7%. Between 2021 to 2028, this market is expected to grow at a rate of 37.1%.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Indian Institute of Management Rohtak	en_US
dc.source	IIM Rohtak
dc.title	Case: Zepto - Creating Customer Value Through Online Grocery Delivery Service: A Case Study (IIMR-C29-10/2024)	en_US
dc.type	Text	en_US
dc.rights.accessRights	Authorized
lrmi.typicalAgeRange	18+
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lrmi.learningResourceType	Cases
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