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Case: Zepto - Creating Customer Value Through Online Grocery Delivery Service: A Case Study (IIMR-C29-10/2024)
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| dc.contributor.author | Ganapathy, Venkatesh | |
| dc.contributor.author | Gupta, Chithambar | |
| dc.contributor.author | Mishra, Pratika | |
| dc.date.accessioned | 2024-11-05T10:54:12Z | |
| dc.date.available | 2024-11-05T10:54:12Z | |
| dc.date.issued | 2024-10-10 | |
| dc.identifier.uri | http://dspace.iimrohtak.ac.in:8080/xmlui/handle/123456789/79 | |
| dc.description.abstract | The consumables market in India is expected to reach US $1 trillion by 2025. As per the World Economic Forum, e-commerce will exceed $ 5 trillion by 2030. In 2020, the online grocery market value in India was $ 2.9 billion. It is expected that this market will grow from $ 4.54 billion in 2022 to $76.76 billion by 2032 at a CAGR of 32.7%. Between 2021 to 2028, this market is expected to grow at a rate of 37.1%. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Indian Institute of Management Rohtak | en_US |
| dc.title | Case: Zepto - Creating Customer Value Through Online Grocery Delivery Service: A Case Study (IIMR-C29-10/2024) | en_US |
| dc.type | Other | en_US |
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