Case: Zepto - Creating Customer Value Through Online Grocery Delivery Service: A Case Study (IIMR-C29-10/2024)

Abstract

The consumables market in India is expected to reach US $1 trillion by 2025. As per the World Economic Forum, e-commerce will exceed $ 5 trillion by 2030. In 2020, the online grocery market value in India was $ 2.9 billion. It is expected that this market will grow from $ 4.54 billion in 2022 to $76.76 billion by 2032 at a CAGR of 32.7%. Between 2021 to 2028, this market is expected to grow at a rate of 37.1%.