Case: FarmFresh (No. IIMR-C12-05/2019)

Srivastava, Praveen Ranjan

dc.contributor.author	Srivastava, Praveen Ranjan
dc.date.accessioned	2019-05-07T19:35:57Z
dc.date.available	2019-05-07T19:35:57Z
dc.date.copyright	2019	en_US
dc.date.issued
dc.identifier.uri	www.iimrohtak.ac.in	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/49
dc.description.abstract	The case is about a grocery startup based in Bengaluru. The startup was a result of the life events of Suniel. He lost his dear friend and an uncle back home, both having food to play a germane role in their demise. Poor food quality in the cities and farmers not getting their fair share on the farm production were the reasons behind Suniel’s friend and Uncle’s death. This is when he decided to connect the gap and start an organic store that picked directly from nearby farms and delivered it in right quality to its customers.	en_US
dc.description.uri	www.iimrohtak.ac.in	en_US
dc.format.mimetype	application/pdf	en_US
dc.language.iso	eng	en_US
dc.publisher	IIM Rohtak, 2019-05-07	en_US
dc.source	Indian Institute of Management Rohtak	en_US
dc.source.uri	www.iimrohtak.ac.in	en_US
dc.subject	Management;Business and Management; Marketing;Farming;Farm Procucts	en_US
dc.subject.ddc	658	en_US
dc.title	Case: FarmFresh (No. IIMR-C12-05/2019)	en_US
dc.type	text	en_US
dc.rights.holder	IIM Rohak	en_US
dc.rights.accessRights	authorized	en_US
dc.description.searchVisibility	true	en_US
dc.publisher.date	2019
dc.publisher.place	Rohtak	en_US
lrmi.typicalAgeRange	22+	en_US
lrmi.interactivityType	active	en_US
lrmi.learningResourceType	cases	en_US
lrmi.useRightsUrl	www.iimrohtak.ac.in	en_US
lrmi.educationalRole	student	en_US
lrmi.educationalRole	teacher	en_US
lrmi.educationalAlignment.educationalLevel	ug_pg	en_US
lrmi.educationalUse	classroom	en_US