Abstract:
The case is about a grocery startup based in Bengaluru. The startup was a result of the life events of Suniel. He lost his dear friend and an uncle back home, both having food to play a germane role in their demise. Poor food quality in the cities and farmers not getting their fair share on the farm production were the reasons behind Suniel’s friend and Uncle’s death. This is when he decided to connect the gap and start an organic store that picked directly from nearby farms and delivered it in right quality to its customers.
