Case: Mobonik  (No. IIMR-C3-01/2018)

Rana, Avnish and Pandey, S. K.

dc.contributor.author	Rana, Avnish and Pandey, S. K.
dc.date.accessioned	2018-01-08T04:06:37Z
dc.date.available	2018-01-08T04:06:37Z
dc.date.copyright	2018	en_US
dc.date.issued	2018-01-08
dc.identifier.uri	www.iimrohtak.ac.in	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/25
dc.description.abstract	This case describes the situation of Mobonik, the market leader in mobiles in India. The challenges from Leo and many new Chinese entrants are giving Mobonik a tough time. The objective of this case is to learn how data-driven decisions can be taken. This case can be used in the core course to teach decision support systems and marketing research.	en_US
dc.format.mimetype	application/pdf	en_US
dc.language.iso	eng	en_US
dc.publisher	IIM Rohtak	en_US
dc.source	IIM Rohtak	en_US
dc.source.uri	www.iimrohtak.ac.in	en_US
dc.subject	Management; Case; Marketing Research; Sales Management; Mobile Industry; Business Competition	en_US
dc.subject.ddc	658	en_US
dc.title	Case: Mobonik (No. IIMR-C3-01/2018)	en_US
dc.type	text	en_US
dc.rights.holder	IIM Rohtak	en_US
dc.rights.accessRights	authorized	en_US
dc.description.searchVisibility	true	en_US
dc.publisher.date	2018
dc.publisher.place	Rohtak	en_US
lrmi.learningResourceType	cases	en_US
lrmi.useRightsUrl	www.iimrohtak.ac.in	en_US
lrmi.educationalRole	student	en_US
lrmi.educationalRole	teacher	en_US
lrmi.educationalUse	classroom	en_US