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Browsing by Author "Kumar, Ashwani"

Browsing by Author "Kumar, Ashwani"

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  • Case: Marketing Mix Marvel: Kishan Chaat Bhandaar (IIMR-C25-08/2024) 
    Anand, Arpan; Kumar, Ashwani; Singhal, Ekta; Tewary, Tavishi (IIM Rohtak, 2024-08-21)
    The Kishan Chaat Bhandaar is a street food venture located in the bustling market of Delhi, India. The food stall is a perennial favorite among locals, particularly weekends, when lines often stretch down the street. The ...
  • Teaching Note: Marketing Mix Marvel: Kishan Chaat Bhandaar (IIMR-TN25-08/2024) 
    Anand, Arpan; Kumar, Ashwani; Singhal, Ekta; Tewary, Tavishi (IIM Rohtak, 2024-08-21)
    The Kishan Chaat Bhandaar is a street food venture located in the bustling market of Delhi, India. The food stall is a perennial favorite among locals, particularly weekends, when lines often stretch down the street. The ...