Ganapathy, Venkatesh; Gupta, Chithambar; Mishra, Pratika
(Indian Institute of Management Rohtak, 2024-10-10)
The consumables market in India is expected to reach US $1 trillion by 2025. As per the World Economic Forum, e-commerce will exceed $ 5 trillion by 2030. In 2020, the online grocery market value in India was $ 2.9 billion. ...